Nowadays, most of the new Apple shops are fitted out in black, white and wood. In Thailand, Apple’s premium reseller shops are called ‘iStudio’. The smaller shops which look like kiosks, are called ‘iBeat’. Whitespace designs most, maybe all, of them. I went to this particular Apple store, about 2 years ago, and was surprised to find that it was orange. I like the fact that it’s different from the others.